Mariam Ghaly Studio
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02 · Automotive Event · Creative Direction

KIA EV Launch Reveal

A cinematic automotive reveal designed to introduce KIA's electric vehicle line through movement, atmosphere, and a strong sense of anticipation.

Year
2025
Location
Cairo Cycling Stadium, Egypt
Client
KIA
Category
Automotive Event · Creative Direction
Status
Completed

A cinematic automotive reveal designed to introduce KIA's electric vehicle line through movement, atmosphere, and a strong sense of anticipation.

The project transformed the venue into a layered launch environment, combining reveal staging, walkaround moments, branded guest flow, and immersive visual direction. The design language balanced technology and nature, creating a clean, high-impact setting for press, guests, and product storytelling.

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